Alice Ji

Alice Ji

Mixed-Methods UX Researcher

I turn ambiguous questions about AI and digital products into product decisions through qualitative research, experimentation, surveys, and behavioral data.

  • PhD Researcher, University of Illinois Urbana-Champaign
  • Qualitative research · Surveys · Experimentation · Behavioral analytics · Prototyping


aliceji.work@gmail.com
Shoppable Advertising Research
Mixed-Methods Research Commerce UX

Shoppable Advertising Across Platforms

Multi-study research program identifying when interactive commerce creates value versus friction, translating qualitative, experimental, and behavioral findings into product and monetization guidance.

Donut Shop Ordering App
0→1 Product Research Behavioral Design

Donut Shop Ordering App

Turned an observed choice-overload problem into a functional ordering prototype, testing how structure, visualization, and fallback options could reduce hesitation without taking away customization.